Die DER Touristik Group ist die Reisesparte der REWE Group. Sie zählt zu den führenden Reisekonzernen in Europa. Unter das Dach der DER Touristik Group gehören über 130 Unternehmen. Sie beschäftigt 9.400 Mitarbeiter in 16 europäischen Ländern. Jährlich verreisen Millionen Gäste mit einem ihrer Reiseveranstalter oder Spezialisten. Zur DER Touristik Group zählen u. a. die Veranstalter DERTOUR, Jahn Reisen, ITS, Meiers Weltreisen, Travelix, Kuoni und die Hotelmarken Sentido, Aldiana, Calimera und Cooee. Sie ist außerdem mit dem größten Reisevertrieb in Europa mit über 2.300 Reisebüros (u.a. DERTOUR Reisebüro, DERPART, Kuoni sowie Franchise- und Kooperationspartner) und dem Onlinevertrieb breit aufgestellt. Auch vor Ort ist die DER Touristik Group für ihre Gäste aktiv: Mit 74 Büros ist das konzerneigene Agenturnetzwerk in 29 Reiseländern präsent.

 

Assistant Marketing Manager (m/f/d) at Playitas

• ​Playitas Resort Fuerteventura
• ​Permanent
• ​Full-time
• ​upon agreement

Ihre Aufgaben

MARKETING

• Plan, execute, and monitor marketing campaigns aimed at leisure travelers, corporate clients, and sports organizations
• Support the management of social media platforms and create engaging content to promote the resorts’ offerings and facilities
• Conduct market and competitor analysis to propose innovative actions and positioning strategies
• Create, update, and manage content for online and offline platforms
• Oversee the sourcing and management of merchandise and branded materials
• Coordinate and supervise corporate photo and video shoots
• Ensure brand consistency across all marketing materials and communication channels
• Collaborate with internal teams to develop promotional campaigns and event-related communications
• Lead the Playitas Nature team, including implementation and follow-up of yearly objectives
• Coordinate the Travelife sustainability certification process

SALES & BUSINESS DEVELOPMENT

• Identify and engage potential B2B clients such as corporate groups, travel agencies, sports federations, and event planners
• Support the creation of customized proposals and packages for events, retreats, camps, and group bookings.
• Maintain a structured sales pipeline and conduct regular follow-ups with leads and partners
• Represent the resort at tourism fairs, industry workshops, and networking events to drive lead generation
• Work closely with the reservations and operations teams to ensure seamless delivery of group bookings
• Monitor and analyze market trends to identify opportunities for sales growth and positioning
• Promote cross-selling and upselling opportunities to maximize guest revenue and satisfaction

Ihr Profil

• Degree in Marketing, Business, Tourism, or related field; 2+ years of experience in sales, marketing, or commercial roles, ideally in hospitality/tourism
• Strong commercial mindset with excellent communication skills and a customer-centric approach
• Fluent in English (mandatory); German valued; Spanish/other European languages a plus
• Confident with social media, digital marketing tools, and trends (e.g., SEO, SEM, Google Analytics, email marketing)
• Proficient in content/design tools like Adobe Suite, Canva, and CapCut
• Highly organized and proactive, with strong multitasking and teamwork skills
• Willingness to travel and work flexible hours
• Interest in sports and an active lifestyle is a plus

Wir bieten